By Barry Bogage
There has been a flurry of comings and goings between Maryland and Israeli businesses recently. Next Tuesday, November 18, the Maryland/Israel Development Center (MIDC) is hosting its fourth annual Showcase of Maryland/Israel Business. The Showcase, taking place at the Silver Spring Civic Center, 6:00 – 8:30 p.m., provides an opportunity for the over 20 Israeli companies that have offices in Maryland to show their products and technologies to the Maryland business and Jewish communities. Jeremy Bash, former Chief of Staff at both the Department of Defense and the CIA will give the keynote.
Two weeks ago the MIDC hosted a delegation of Israeli cyber security companies for the CyberMaryland conference — Safe-T, RadiFlow, NextNine and Portnox – as well as Israel’s leading cyber security venture capital investor, Yoav Tzruya of Jerusalem Venture Partners. Yoav gave an amazing talk about Israel’s emergence as a cyber-security leader, using the country as a case study Maryland can emulate. He described Israel’s confluence of market need and customer base, innovators, investors and supportive government policy, such as incubators, that provide over a half million dollars in startup capital to entrepreneurs.
This week the MIDC’s Director of Business Development, Peter Telem, is participating in the Israel Homeland Security 2014 Conference to meet companies with the potential to do business in Maryland. Accompanying him is Nate Lesser, Deputy Director of the U.S. National Cyber Security Center of Excellence (NCCOE), a program of the National Institute of Standards and Technology in Gaithersburg. NCCOE brings together consortia of entrepreneurs, corporations and government agency to address emerging cyber security threats. Israeli innovations can solve many of these problems. RadiFlow (mentioned above) is participating in an NCCOE “use case” project.
The MIDC is partnering with the Healthcare Information and Management Systems Society (HIMMS) to recruit and host a delegation of Israeli companies to participate in the mHealth Summit the week of December 8 at National Harbor, the new Gaylord development across the Potomac River from Washington, DC. mHealth is the new word for mobile medical devices and smart phone applications, “apps,” that provide mobile healthcare, medical treatments and monitoring.
In business, you know you’re doing a good job when you have repeat customers. Telesofia Medical of Tel Aviv is returning again this year. Founded by a team of medical doctors and Internet industry veterans, Telesofia is answering the challenge of healthcare literacy and patient engagement by making medical information and instructions clear with interactive, personalized patient education videos. For example, the platform describes the proper use of medication, post-surgical procedures, discharge instructions and more. The fully branded videos are sent to patients via text or email or embedded in patient portals and apps.
There will be more exchanges during the first half of 2015. The MIDC is recruiting a delegation of Maryland companies to attend the Israel CyberTech Conference in March and Mixiii, a biomed and IT innovation conference, in May. We’ll host another delegation for an Israel Institute of Security Studies cyber security policy conference to be held at George Washington University in Washington, DC, in April. For information on any of these activities, please see marylandisrael.org.